Privacy and terms
To make a memory, MemoryFrame processes your photos, the dates and places they were taken, the note you add and the text it writes.
The AI that reads the photos and writes the pages normally runs on W Labs’ own servers. When those are unavailable, it runs on OpenAI, in the United States.
Terms
Effective 2 October 2026
The service
MemoryFrame, made by W Labs, turns your photos into a memory you can read and share: pages laid out and written by AI.
MemoryFrame is a beta. It is free during the beta. That may change: we will announce any charge in the app before it applies, and nothing will be charged without your agreement. Features may change or be removed while the beta lasts.
Who can use it
You must be 14 or older.
Your account
You sign in with a link sent to your email. Keep that email account secure: whoever can open it can sign in.
Your photos and words
They stay yours. You let W Labs store and process them, including with the services in the Privacy Policy, only to make and show your memories.
Add only photos you have the right to use, and of people — especially children — you have the right to share.
What the AI writes
The pages are written by AI from what it can see in the photos. They can be wrong. You can rename a memory, ask for a different version, or delete it.
Sharing
A shared link opens the memory for anyone who has it. You decide when to share, and you can turn it off at any time.
What you may not do
- Add anything unlawful, or anything that infringes someone else's rights.
- Add private or intimate images of anyone without their agreement, or any sexual image of a child.
- Use MemoryFrame to harass, threaten or expose anyone.
- Try to break, overload or get around the security of the service, or reach other people's data.
The beta, as it is
During the beta, MemoryFrame is provided as it is, to the extent the law allows. We work to keep it running, but it may be interrupted, and it may not always work as described. When our own AI servers are down, memories are made by OpenAI instead, as the Privacy Policy describes.
Keep your own copies of your photos. MemoryFrame is not a backup.
Ending
You can stop using MemoryFrame at any time, and ask us to delete your account by writing to memoryframe@wsoftlabs.dev.
W Labs may suspend or close an account that breaks these terms. Where we can, we will tell you by email first and say why. If the beta ends, we will announce it in the app in advance.
Liability
To the extent the law allows, W Labs is not liable for indirect or consequential losses arising from the beta. Nothing in these terms limits a liability that the law does not allow to be limited, including for W Labs' intentional misconduct or gross negligence.
Law and courts
These terms are governed by the laws of the Republic of Korea. To the extent the law allows, disputes go to the Seoul Central District Court as the court of first instance.
Changes
These terms take effect on 2 October 2026. When they change, we will announce the change in the app before it takes effect.
Contact
memoryframe@wsoftlabs.dev